Case Studies Entertainment

Johnny Little – Tough Mudder Inc.

It’s tough to make mud in the desert, as Johnny Little discovered. Such was the case when Little, vice president of live events and global licensing for Tough Mudder Inc. came to Oman to debut the patented obstacle course race that takes place—as the name suggests—in the mud. Except mud is tough to make from […]

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vol. VI 2019

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