Cover Story Spotlights

Premier Features

Reverse engineering Oklahoma’s custom home game

Many construction companies may call themselves custom home builders, but in Chris Edwards’ experience, oftentimes they are only offering customers a choice among pre-selected homes. “It’s what I call a ‘modified tract home,’ and they basically s...
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In retail, it pays to be precise

Starting a new business, in any industry, requires striking a balance between the size of the company and the volume of work it handles. Increasing the staff too quickly, without sales to support it, can sap profits, while taking on too much work ca...
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Transparency defines this homebuilder post recession

True custom homes are as much art as abode, but building them isn’t without stress for contractors and clients alike. Staying on schedule and on budget is an especially difficult prospect, to a large degree because crews and project managers ofte...
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Grist for the mill

In the mid-1800s, seeing a mill in New England was about as common as spotting a Red Sox or Patriots cap is today. There were thousands of mills scattered across the region, and towns depended on these local factories not just for the items produced...
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Working with the Blueprint team was both a pleasure and a great learning experience. They went to great lengths to assure the article was reflective of my vision. I could not be happier working with each team member involved in bringing the final production to print. This experience has helped me realize the importance of marketing my business and how powerful the services offered have given my business credibility and exposure.
— Joan Magill, Founder, Residential Realty Group Inc.


vol. I 2018


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