Will Herring — Hunter Quinn Homes
In his previous conversations with Blueprint, Will Herring explained how Hunter Quinn Homes pivots and punches above its weight class, thus holding its own against South Carolina’s industry heavyweights.
But now, his company is flexing its strength and expanding well beyond its Greater Charleston stronghold. Herring is broadening the product offerings and geographic boundaries, moving into Greenville and South Carolina’s upstate region, and Myrtle Beach. In addition to single-family and townhomes, Hunter Quinn Homes is acting on initiatives to provide more affordable housing through smaller plans and footprints and more efficient practices, like panelized construction.
“Buying a home signifies stability, independence, and personal achievement,” says Herring, who founded Hunter Quinn Homes in 2013. “It’s often the first step to build roots, community and a family. So, we’re careful to craft our plans and communities in ways that will enhance those experiences for many years.”
Growing in Greenville
The expansion into upstate South Carolina stems from the opportunity created when automotive companies and other major employers relocated or grew there. Every Mercedes-Benz, BMW and Volvo factory having economic spinoffs, inland population growth has been near that of the coastal areas.
According to Herring, “The region is undergoing a huge population growth. Since we expanded there a few years ago, Hunter Quinn Homes has developed several communities featuring single-family detached and attached townhomes. We also offer our HomeSights product, which is a Built On Your Lot program.”
He says that expansion challenged Hunter Quinn Homes to develop new plans they couldn’t build in Charleston due to local regulations, soil conditions, and flooding risks.
Herring and his team, including division president Chad Bryant, have broadened the company’s portfolio in such high-growth communities as Seneca, Anderson, Spartanburg, Centerville, Greenville, Clemson and Travelers Rest. Their brisk work in this market prompted him to add a satellite office in Greer, 200 miles northwest of the coastal Mount Pleasant headquarters. Every push into new territory comes with the challenges of identifying construction sites, the entitlement and permitting processes, and the securing of financing.
“They present the same challenges, but with scale we have to overcome,” he says. “We’ve got to be very deliberate about the documenting process and have everything written down and process oriented. But we can’t go so far as to let that stop people from thinking.”
There’s much to show for how Bryant has fronted expansion, with prospective buyers having options ranging from the mid-$200,000 to $1.5 million. Around half of the new upstate projects are townhouses, and by 2025, Herring expects to have built around 125 such residences. In Spartanburg, they’re building modern townhomes at Westgate Village Townes.
Situated between Greenville and Clemson in Anderson, the Midway subdivision features single-family homes with farmhouse architecture. Approximately 50 homes have been built, with 100 more planned.
Outside of the Midway development but still in Anderson County, Hunter Quinn is constructing single-family homes with more acreage and golf course views. An hour’s drive east, the builder’s Spartanburg County homes also present a quaint rural feel. And coming soon to Piedmont, the new South Park community will bring 38 homes ranging from 1,565 to 2,000 square feet near the Lakeview Golf Club.
Prospective home buyers have a diverse array of options to choose from with Hunter Quinn Homes, each catering to different preferences, lifestyles, and budgets in the Upstate.
A different perspective
It’s a different lifestyle upstate from the coastal style, Herring says. The architecture and community design that works in Charleston must be rethought in the foothills of the Blue Ridge Mountains. Though the cities and towns are growing, builders face fewer geographical constraints here than in congested coastal communities subject to flooding, storm surges, and hurricanes.
“We try to be nimble in our projects and solve the needs for a particular area,” he says. “Greenville’s different from South Carolina’s low country. Still, we bring to this market our successful approach to design and building, which is based on delivering an exceptional customer experience. That begins internally with cultivating a robust network of dedicated employees and trade partners.”
Among the company’s core values is being “Never satisfied.” There is never a time or place when they stop reaching for greater achievement—for their customers, both internal and external.
“We aren’t out there buying as much land as possible and throwing up houses,” he says. “Instead, we take our time to meticulously design each community based on the experience its future residents deserve.”
Though born in the other Carolina, Herring ventured south to study business at the College of Charleston. He enhanced his credentials with a degree in construction management from Trident Technical College and an MBA from The Citadel. Before launching Hunter Quinn Homes, he worked in the Charleston area for national and local builders, learning valuable business lessons from each.
“At our core, we’re a local builder with intimate knowledge of our communities. We live here, too, and that allows us to deliver a personalized service that national builders can’t always achieve,” says Herring. “We’re extremely selective about where we build. We aren’t stretching ourselves too thin because that compromise impacts quality. But, simultaneously, we can compete with the national builders regarding product offerings and volume pricing.”
With the Charleston area booming and Herring’s forte being homes in multiple price ranges, within a few years, Hunter Quinn Homes was recognized as one of South Carolina’s fastest growing. The growth continues as he expands the footprint northward up the coast and westward to the Blue Ridge. But the basics of his business model remain constant.
“We’re replicating what we’re so proud of in Charleston,” Herring says. “We’re building the same experience for our customers with our Upstate team. Building through people is the single most vital thing.”
So, is Hunter Quinn Homes punching into a heavyweight class? They’re actually redefining what strength means in homebuilding. It’s not a one-two punch but a carefully strategized approach to thinking bigger, moving smarter, and never backing down from a challenge.
View this feature in the Blueprint Vol. I 2024 Edition here.
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