Christian Evans still remembers the uncertainty that comes with finding the right lane in a career. Like many college students interested in athletics, he initially explored different paths, including marketing. But it did not take long for him to discover that his strengths were better suited elsewhere. An internship in event operations at the University […]
Case Studies Intercollegiate Athletics
Craig Zakrzewski – Wake Forest University
Est. reading time: 5 mins
Craig Zakrzewski’s path at Wake Forest University is defined by steady growth that mirrors the evolution of collegiate athletics. From his early days as a student manager to his current role as Senior Associate Athletic Director for Capital Projects and Operations, his career reflects both continuity and adaptation. In a landscape shaped by NIL, revenue […]
Carl Reed – Sacramento State
Est. reading time: 5 mins
Carl Reed’s career has unfolded alongside one of the most turbulent periods in collegiate athletics history. From NIL-driven recruiting battles to constant roster turnover and rising expectations for fan engagement, the operational playbook has been rewritten. As Senior Associate Athletics Director for Facilities, Operations, and Capital Projects at Sacramento State, Reed now sits at the […]
Cameron Wilson – University of North Texas
Est. reading time: 6 mins
Experience, adaptability, and timing have always defined Cameron Wilson’s rise through collegiate athletics, but never more so than now. As Senior Associate Athletic Director for Facilities and Event Management at the University of North Texas, Wilson operates in an era where the traditional assumptions about athletics facilities no longer hold. The buildings still matter. The […]
