Case Studies

Joey Martinez – Tanium 

Expanding European operations and building a powerhouse 

There is a famous scene in the Wizard of Oz film where Dorothy declares that she has a feeling she’s not in Kansas anymore. Joey Martinez had a similar moment early in his real estate & administrative operations career.  

Joey Martinez | Head of Global Administrative Operations | Tanium 

Joey Martinez | Head of Global Administrative Operations | Tanium

“I was giving Steven Spielberg a tour of DreamWorks founder Jeffrey Katzenberg’s office in Beverly Hills,” Martinez says. “It was a pinch-me moment for a boy from Kansas.” 

These days, Martinez has traded in the glitz and glamour of Hollywood and is plying his trade as the head of global administrative operations for Tanium, a Bellevue, Washington-based cybersecurity and IT management company that is the industry’s leading provider of converged endpoint management—the company has its operations headquarters in Emeryville, California.  

In this role since early 2021, Martinez has been front and center in Tanium’s expansion strategy. He concentrates on supporting administrative operations that allows colleagues to focus without distraction on their own responsibilities.  

When Martinez last spoke to Blueprint in early 2020, he had recently completed a 6,000-square-foot expansion of the company’s office in the Raleigh-Durham area of North Carolina and was about to embark on constructing a 3,000-square-foot space in Tokyo. 

Now, expansion continues to a country in Eastern Europe, and Martinez says he’s leaning on past experiences to help face challenges that come with international growth.  

Moving into Poland 

Tanium’s real estate portfolio includes five offices in North America, with three slated to be expanded and relocated soon. There is a lot of demand for the company’s services, so new offices are planned in New York City, Denver and Tampa, and one in Canada. But the most recent expansion happened thousands of miles away across the Atlantic Ocean.  

Joey Martinez | Head of Global Administrative Operations | Tanium 

The company’s first European office opened in Krakow when the management team arrived in late 2023. The first cohort happened in February, and another one is scheduled for April with plans to reach triple-digits in Polish team members in the next 18-24 months, Martinez says.  

Real estate and the physical aspects of opening an office don’t differ much from place to place, but in Poland, Martinez and his team figured out what Polish workers expect in their office environment while also learning as much about the culture and traditions of Poland.  

“From an amenities and experience standpoint, people in Poland want food options, good equipment, ergonomic support, places to take a break and collaboration spaces,” he says. “Because there is not a lot of parking but plentiful public transit options, office location became a big part of the employee experience.” 

Martinez says he considered other countries in Europe like Ukraine, Bulgaria, Romania and Hungary—and some in Asia—and the quality of talent, access to top-ranking universities, cost of labor, English proficiency, and alignment with Tanium’s culture & values were deciding factors that landed Krakow the Tanium office.  

“Eastern Europe is a growing tech market, and once we decided on Poland, we began looking more into the cities. Krakow aligned with our goals, and being there opens our company up to future expansion in the region because we’re experienced in the area and not looked at as a young startup that doesn’t know what it’s doing,” Martinez explains. 

The employee experience 

Back stateside, Martinez says the hardest challenge he faces in the different micro-cultures and the expectations American workers have for their employers and work environments.  

Joey Martinez | Head of Global Administrative Operations | Tanium 

Tanium has been heavily based in the San Francisco Bay Area and North Carolina but now has hubs in multiple different cities, and everything is cross-functional. Balancing consistencies in policies with the ability to adapt to local nuances has been essential, Martinez notes. The company’s core values, emphasizing teamwork, resilience and integrity, formed the foundation for navigating these complex dynamics and ensuring a united global front.  

As Tanium evolves, the company aims to foster an exceptional employee experience and offer endless growth opportunities. Martinez says the company seeks to create a stable and well-run organization that prioritizes long-term stability over short-term valuations.  

“My team and I take great pride in ensuring employees feel connected to the promotion, and we will continue to promote engagement and a sense of safety and security,” he says. “When we were fully remote during the COVID-19 pandemic, Trivia Tuesday was an important part of staying connected.” 

Just a guy from Kansas 

After earning a degree in architectural engineering from Kansas State University, Martinez spent nearly three years as a field and office engineer for Hensel Phelps in Los Angeles. He then worked for over three years for DreamWorks Animation, where he got to help design the animation studio space and worked on multiple global locations and other production aspects for movies like recording and motion capture studio space.  

Martinez managed a special project for NBCUniversal before joining Tanium in August 2017. He was promoted to his current role in February 2021. 

“Most people with my education would immediately join an engineering firm, but I preferred the general contracting space where I got more time engaging with people, so I started my career in that, working on a large hospital project and a project for Los Angeles International Airport,” Martinez recalls. “DreamWorks is where I first started working on interiors and having a real opportunity to design spaces.” 

Having an engineering background means Martinez can speak the technical language and successfully work in AutoCAD while also being able to talk about nuances in HVAC and other design elements. 

“It helps to converse with the people I’m working with,” Martinez says. “But I wouldn’t consider myself fluent.” 

View this feature in the Blueprint Vol. IV 2024 Edition here.

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