Case Studies

Guy Beasley – R&R Industries

From covering news to covering buildings

When Guy Beasley left the journalism industry to help open a roofing company in Daytona Beach, Florida, in 2003—a year before three hurricanes struck the state—it didn’t take long for him to see the business model’s potential.

Fast forward 17 years, and Beasley’s company has reached new heights with the acquisition of the much larger R&R Industries, creating one of Florida’s biggest roofing companies.

Today, going by the name of the acquired business, R&R, the company serves customers across the Sunshine State, offering everything from installation and restoration to insurance repairs and hurricane preparedness.

Beasley says the goal is to create a lasting relationship with customers, teaching them on the value of long-term preventive maintenance and repairs. In a hurricane-prone state, it’s imperative that roofs are secure, well-maintained and in good hands.

“A well-maintained roof should last about 22 years, while one that is left unmaintained has a life span of about 13,” Beasley explains. “It’s our mission to preserve the client’s investment through restoration, rather than replacement.”

Growing the company

This year, the National Hurricane Center has named more storms than there are letters in the alphabet.

And that doesn’t even take into account the last two decades, during which Florida has been struck by major storms including hurricanes Charley, Frances, Ivan and Jeanne, all of which struck in 2004 and caused billions of dollars in damage.

There was also Wilma, a Category 3 storm that devastated parts of the state in 2005; and Category 4 Irma, which made landfall in 2017. Michael was a Category 5 storm that hit Panama City in the Florida Panhandle in 2018.

Those and other recent events were the driving force behind Beasley’s creation of R&R Industries’ Insurance Restoration Division.

The team provides pre- and post-storm condition and damage assessments as well as consulting, building decontamination services, roof repairs and replacement, interior repairs, stucco work, water and mold restoration, fire and flood repairs and structural repairs and improvements.

“We will work with you on filing the insurance claim, developing a proper and comprehensive work plan, and will even meet with your insurance company to review the damage,” Beasley says.

Additionally, the company offers webinars providing tips about storm preparation and how to ensure a home or business is prepared for the intense weather events common to Florida from June through November.

R&R suggests first assessing hurricane risk. Are there windows or doors that are vulnerable to high winds? Are there any loose materials on the roof or anywhere else around the house? That’s on top of the usual steps like having flashlights, bottled water, extra batteries—and, of course, being insured.

Building the right team

As president of a company with more than 80 employees and yearly revenue approaching $20 million, Beasley—who served in the U.S. Navy—says it’s important that he hires the right people and puts them in positions to succeed.

“I try to hire great people and let them do their thing,” he notes. “I believe that giving people space to perform and make decisions is the best approach.”

It’s Beasley’s hope that talented people will use their knowledge and experience to bring new ideas to the table. The company’s proprietary management system not only helps externally by managing clients’ information, it’s also used internally to handle employee accountability.

“We measure employee performance and we hold all employees accountable, and our management system allows us to keep track of performance and contributions to the company’s mission and business,” Beasley says.

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Testimonials

It was an absolute pleasure working with the team at Blueprint. Their genuine interest in our company's journey not only resulted in a delightful piece, but gave us the opportunity to recognize some of the unsung heroes of our rapidly-growing organization. We are grateful for the opportunity to highlight the development and growth of our now well-established work-hard, play-harder culture.
— Cole Settem, Communications Coordinator, Brain Corp
Working with the Blueprint team was both a pleasure and a great learning experience. They went to great lengths to assure the article was reflective of my vision. I could not be happier working with each team member involved in bringing the final production to print. This experience has helped me realize the importance of marketing my business and how powerful the services offered have given my business credibility and exposure.
— Joan Magill, Founder, Residential Realty Group Inc.

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