Case Studies April 2018

AQUILA Commercial

Est. reading time: 4 mins

As company monikers go, “the eagle that carried Zeus’ thunderbolts” is pretty tough to top—particularly so when the title in question is cast in all uppercase letters. However, the firm’s management says the name AQUILA has less to do with Greek mythology, and more to do with eagles’ keen eyes. “We’ve always prided ourselves on […]

Edward Zielinski – Hologic Inc.

Est. reading time: 5 mins

The cartoonist Scott Adams might never know what a savior he’s been to office workers in all four corners of the globe. For it was Adams, whose own glum experiences in cubicles inspired him to conceive “Dilbert” in 1989, and what a chord it struck with the swirling mass of dispirited humanity toiling away in […]

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